THE JOURNEY UP UNTIL NOW

KIJANI has been years in the making and is the result of working on self, being a rebel and having the faith to walk your own path. The idea for KIJANI started in 2018 under the name U-LYNX, but with the same beliefs. As the founder has grown, so did her work life and expectations of life. KIJANI was created from the belief and love, that we have the ability to create the work life we want, where we feel fulfilled and where we can make a difference. Knowing that it is possible to change at any moment, knowing it is possible to create the life you want to live and knowing that everyone deserves to be their authentic self, motivates us to assist you in this process.

KIJANI was founded by Wendy da Conceição. Learn more about our founder below.

About the founder

Wendy da Conceição is the owner and founder of KIJANI. She has Cape Verdean roots, but was born and raised in Rotterdam, the Netherlands.

She is a certified coach with a bachelor's in Social Work and a Master's in Human & Organisational Behaviour. With more than a decade of experience in working with people and organisations. She has seen and learned a lot. Wendy has experience with working with people with mental health problems, debt, domestic violence, children and youth to name a few. While working for organisations she did consultancy, interim management and assisted starting businesses. She also has experience as a college lecturer in the Social Work department, where she worked for 5 years. Before becoming self-employed in 2018.

Life has taught me many lessons, but the most important lesson by far was knowing who I am and daring to follow my heart ‘’. I remember after I was feeling a second burnout coming up, that I thought to myself, there has to be more to life. I can’t keep doing this. Working at a place that has me stressed, not feeling seen or heard, and being overwhelmed by the amount of work that I have. I could not imagine myself doing this until I could retire. To be able to assist people in life changing processes, I had to experience mine first. This process has had its ups and downs and there were prices to pay. Embracing change and having faith in the unknown was not always easy, but has led me to create and live the life I want, from a place of love, freedom and peace. I believe that I could not have done without the help from professionals like coaching and psychologists. I am a strong believer in ‘’ practicing what you preach ‘’. This is why I will always keep working and invest in myself. Which has also resulted in me moving from Europe, the Netherlands to Cape Verde in Africa’’.

Knowing it is possible to take back control, create and live the life you want, Wendy has dedicated her life to assist others in that process of change. Trusting themselves to follow their intuition and heart, but also being confident in the process.

Wendy da Conceição
FUN FACTS ABOUT WENDY
Wendy volunteers in Cape Verde. She has given workshops at high school, does coaching and supports local starting entrepreneurs.
Wendy has completed culinary school and is a certified chef. 
Wendy loves tennis
Client love
Wendy's guidance creates a safe space for exploring emotions and patterns, leading to significant progress in overcoming challenges. Her unique blend of no-nonsense, humor, softness, and directness strikes a perfect balance.

Eliza Castillo

KIJANI's unique, professional, and high-quality working method taught me to overcome fears and live from my intuition. The coaching style, involving targeted questions that prompt self-reflection, suits me perfectly. I've gained maximum value from each interaction, and KIJANI's empowering environment has turned my steps into success.

Charlene dos Santos

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